May 28, 2020 is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

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Selling to Small Business


Companies That Market To Small Businesses

Looking for companies that market to small business? This is an evolving list of firms that sell to small businesses. It's a great resource for anybody looking for ways to reach small business owners.

Selling to small business owners is a challenge.
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Small business demographics are highly fragmented.

In spite of this, many companies have cracked the code on how to reach small business owners.

If you are looking for advice on how to sell to small business owners, you'd do well to look at how these firms are marketing to small businesses.

In addition, many of these firms are very willing to partner with other non-competitive companies that are selling to small businesses.

  • Acclivity - Acclivity used to be simply the distributor of MYOB software. In 2008, they acquired MYOB US outright and now are responsible for MYOB's popular small business management products, including FirstEdge, AccountEdge and AccountEdge Network Edition. They are strongest in the Mac community but also offer PC products for small businesses. Key executives include Scott Davisson and Tom Nash.
  • ADP - With nearly $9 billion in revenues and over 585,000 clients, ADP is one of the world's largest providers of business outsourcing solutions. To craft a small business partnership with ADP, you will probably need to get a meeting with Carlos Rodriguez or somebody senior on Carlos' team. Carlos is President of ADP's Small Business Services Division.
  • Allstream - Allstream is selling to Canadian small businesses. The group that focuses on small business is Allstream Small Business, a division of MTS Allstream. MTS Allstream is one of Canada's leading national communications solutions providers, with approximately 6,000 employees and annual revenues of $1.9 billion.
  • American Airlines - American Airlines offers a number of programs and services for small and mid-sized companies. The SME Strategy team is a group within American Airlines that is responsible for strategies, initiatives and partnerships pertaining the small and medium business segment. Director Karen Buls leads the team.
  • Assurant Employee Benefits - Assurant Employee Benefits is one of the largest marketers of employee benefits in the United States. As a benefits provider they specialize small to mid-size employer groups. Key offerings include group disability, life, accidental death & dismemberment, and dental insurance. For small business partnerships, you can reach out directly to John Roberts, the president and CEO of Assurant Employee Benefits. You may end up, however, working closely with members of his talented management team, including folks like Marketing SVP Joseph Sevcik.
  • AT&T - AT&T offers SMBs a suite of innovative solutions related to telephony and data communication. Tom Wilson, Executive Director of SMB Customer Marketing, is a good contact to discuss small business marketing partnerships.
  • Bank of America -
  • Bank of the West -
  • British Telecom -
  • Business Development Bank of Canada -
  • CDW -
  • Ceridian -
  • CIBC -
  • Cisco -
  • Covad -
  • D&B Digital -
  • Davis & Henderson -
  • Deluxe -
  • Discover Network -
  • Duke Energy -
  • eBay -
  • Google -
  • Grainger -
  • Grand & Toy -
  • Harland Clarke -
  • HSBC -
  • IKEA -
  • Ingram Micro -
  • Insperity - Insperity provides small businesses with an immediate HR infrastructure, eliminating many of the costs and headaches associated with having an entire Human Resource department. The best person to talk with regarding small business channel partnerships is Larry Shaffer, Senior Vice President of Adjacent Business Development. He has been with Insperity, formerly known as Administaff, since 1999.
  • Intuit -
  • Iron Mountain -
  • Manata -
  • Moneris Solutions -
  • North Western Mutual -
  • PayChex -
  • PayCycle -
  • PayPal -
  • Pitney Bowes -
  • Ring Central -
  • Rogers Communications -
  • Sage Software -
  • Sam's Club -
  • SunTrust -
  • SurePayroll -
  • Symantec -
  • The Home Depot -
  • UPS -
  • Visa -
  • Wells Fargo -
  • West Business Services -
  • Yahoo -

We're just getting started building our list of companies that market to small businesses. Please assist us by letting us know about other companies that sell products or services to small businesses.

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