May 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Articles for Entrepreneurs

 

Small Business Mail Advice

 

Minimize Costs for Returned Mail

What does returned mail cost small business owners? More than you might imagine. We take a look at the many costs small businesses must pay for returned mail.

Returned mail is a common problem for business owners.

In fact, industry experts estimate that two and a half percent of all first class mail is returned.

For small companies, the costs for returned mail add up.

For starters, you spent the money on the postage for the mailing but it never made it to the intended recipient. You may as well have taken that money and thrown it out the window. It's gone and you got no benefit from it.

What else has been wasted?

You've spent money on the mailer itself, whether it be a postcard, letter or whatever. That money also goes down the drain when a piece of mail is returned.

Plus, there's the opportunity cost. If the mailing had gotten to the recipient, what was the possible result? A new customer? Timely payment of an invoice? A contract renewal?

When mail is returned, all of these possibilities vanish. You lose the money that would have come from the mailing's having gotten to the recipient. Moreover, you now need to go through the pain and expense of resending the mailing.

The extent of financial damage caused by return mail goes well beyond what most might think. It hurts profitability on its face, and, in the case of things like undeliverable invoices, it can cause cash flow problems.

The solution is relatively simple. Addresses must be verified prior to sending a mailing. Build address cleansing and address verification into your business process and you'll greatly reduce your returned mail, increasing your business profitability in the process.

Related Articles

Want to learn more about this topic? If so, you will enjoy these articles:

Small Business Mail Tips
Pitney Bowes Mailstation 2 Small Business Postage Meter


Conversation Board

Do you agree that returned mail is more expensive than most small businesses believe it to be? What small business mail advice do you have to share on how to reduce the amount of returned mail?


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

 

 

Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs