Direct Marketing

Wondering how to do a direct marketing campaign? The steps for a direct marketing campaign are outlined in this helpful small business marketing article.

Designing effective direct mail campaigns is an art form. This article tells you how to get the most out of your direct mail campaigns.

If you are about to launch a direct mail campaign, estimating your typical direct mail response rates should be priority one.

The key to good direct marketing is good testing. We offer a short overview on some effective direct marketing tactics.

Explains the advantage of mobile marketing or marketing by way of text message. Discusses how its ability to reach massive amounts of people can increase your customers and make your business more money.

Gives tips on how to design and distribute your postcards in order to achieve a successful postcard marketing campaign.

It's official. The boss wants you to put together a direct mail campaign but first he wants you to estimate the costs. Fortunately, we're here to help!

Struggling with creative concepts for a direct marketing campaign? This direct marketing creative advice from a top marketing expert will get you back on track.

Gives advice on how to draw attention to your sales letter and discusses how this can increase the response rate to your direct mail marketing campaign.

Discusses the importance of using graphics in your sales copy. Explains how this technique can be use to get people to read the most important information in your sales message.

Contact optimization is a direct marketing discipline that smart marketers have used to make their direct marketing nearly psychic -- able to send the optimal direct marketing messages to each individual customer and to do so at exactly the right time.

Direct mail is a popular option for entrepreneurs. But it's hard to measure the success of a direct mail campaign. That may be changing with Dukky, a service that combines direct mail with the power of the Internet.

Tips on how and when to use greeting card marketing to keep your existing customers.