Direct Marketing

Reasons to Use Mobile Marketing

Written by Rayzelle Forrest Young for Gaebler Ventures

Explains the advantage of mobile marketing or marketing by way of text message. Discusses how its ability to reach massive amounts of people can increase your customers and make your business more money.

Marketing is the lifeline of any business.

The more creative you are with your marketing techniques, the more you can set yourself apart from the competition. The use of mobile marketing or marketing by way of text message is an excellent opportunity to do just that. This form of marketing is still fairly new and most businesses haven't fully tap into it yet. It affords businesses that do use mobile marketing a unique opportunity to take advantage of a marketing method that hasn't become saturated. This means that there is less competition for your business and more potential to gain new customers and keep existing ones. Here are some advantages of using mobile marketing or marketing with text message.

Unlimited Contact

The number of people with cell phones is in the hundreds of millions. Statistics show that in America alone there are over 200 million people with a mobile phone and most of them keep their phones with them 24 hours a day. These numbers alone are incentive to indulge in mobile marketing. This means you can reach millions of people at any time of the day anywhere they are.

High Readability and Response

Research shows that approximately 97% of all text messages are read by recipients within the first 15 minutes and about 80% within the first hour. It also shows that more than 30% of those who receive mobile marketing messages actually respond to them. This means that your business message or promotion will actually get seen by customers and not tossed in the wastebasket or sent to an email trash folder before it's read. There is also a good chance that recipients will take part in your promotion.


Since customers have to subscribe to your mobile marketing campaign this is an extremely targeted form of marketing. People subscribe because they are interested in your product or service and want to take advantage of the promotional opportunities that your business has to offer. More than likely they will do business with your and purchase your products or service.


This method of marketing is exceptionally affordable compared to other forms of marketing mediums with similar abilities to reach a massive amounts of people. Usually money invested in mobile marketing is recouped within 3 months. This is an excellent return on investment.

Fully Automated

Another advantage of marketing with text messages is that it's fully automated. You select your short message to send out as well as the time you want it done and the system of the company that is running your campaign does the rest. This is a huge plus for busy business owners who don't have a lot of time to focus on marketing.

Making use of mobile marketing is a wise choice for any business owner. Using this form of marketing allows you to reach a massive amount of people whenever you want for a small investment. Marketing by way of text message is an opportunity you want to take advantage of because of its huge ability to expand your business customer base and make you more money.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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