Persuading Your Audience
As an entrepreneur you need to convince plenty of people to believe in you and your vision. Knowing how people are influenced through the 5 factors of persuasion can help you better understand what you need to do to persuade people to buy into your entrepreneurial vision and abilities.
Baby Boomers Seek Extra Income
The Baby Boomers generation looks to franchise opportunities and network marketing to rebuild nest eggs cracked in the crunch. Many older members of the Baby Boomer Generation lost investments and retirement funds following the crunch. That's why certain businesses appeal to them.