Home-Based Business

How Your Business Can Benefit From Etsy.com

Written by Anna Lempereur for Gaebler Ventures

Etsy.com is an online community specially designed for home-based businesses. Here is how to get started.

It is difficult for home businesses to find audiences to attract their products too -- especially since there is always that constant competition with the big guys.

Etsy.com is an online marketplace specifically made for buying and selling handmade items.

Since its launch in June 2005, over 100,000 home-based businesses, sellers from all around the world, are selling items on Etsy. It is the perfect way to get your home business out there, and find consumers who are interested in buying handmade crafts.

Getting Started

Becoming a member of Etsy.com is free, so you have nothing to lose by giving it a try. First, simply sign up by creating a username and password. Once you are registered, you will be able to set up your own shop. Your shop can be located at yourusername.etsy.com, and you can customize it by adding a bio, banner, etc.

How To Sell

The first step to selling is listing your items. Listing an item costs 20 cents per quantity. It is important that you have a detailed description and a photograph for each item you choose to sell. All listings include up to five images, and they remain on the site for four months.

The payment methods you accept are up to you, although PayPal is recommended for its simplicities as well as its anti-fraud protection. There is a 3.5% sales fee for each item that is sold.

What To Sell

The possibilities are endless. Anything that is handcrafted is appropriate to sell on Etsy. Buyers who visit Etsy.com specifically want original, crafted items. Here are some ideas of what you could sell:

  • Accessories - Hats, gloves, mittens, belts, key chains, charms, scarves, shawls, cuffs, neckties, wallets, patches, watches
  • Ceramics/Pottery - Bowls, cups, pots, teapots, vases, plates, dishes
  • Jewelry - Necklaces, bracelets, earrings, anklets, rings, pendants
  • Knitting - Bags, purses, blankets, sweaters
  • Toys - Dolls, animals, games, puzzles, plush


Since many consumers turn to the internet while going shopping, Etsy will get your business' name out and help you sell your items. It is an easy, inexpensive way to sell your handcrafted items to people who are looking to buy original crafts.

Anna Lempereur is a freelance writer interested in writing about small business. She is currently a Journalism major at the University of Albany in New York.

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