How to Improve Customer Loyalty
Returning and loyal customers are a small businesses most profitable customers as acquiring new customers is often expensive and difficult, yet small businesses often have no means of tracking the true loyalty and profitability of their customer base. Some methods below will help you and your firm analyze the true loyalty of your customer base.
Customer Acquisition and Retention
Customer acquisition is the most important yet often the most difficult phase for a company. At this phase you have your product developed and ready to sell, but how do you get customers to notice your product? The acronym E-I-E-I-O will help you remember the 5 keys to acquiring and retaining your customers.