Our Contributing Authors

Malarvizhi K

Malarvizhi K is a student at the Indian Institute of Management, Bangalore(IIMB). Most recently, Malarvizhi worked at Macquarie Capital Advisers.

Articles written by Malarvizhi K

Malarvizhi's articles span a wide array of business areas, always with a keen focus on the implications for entrepreneurs. She is particularly interested in what makes entrepreneurs successful and what fuels their growth to greatness.

  • Business Expansion - There are many things to ponder when one is trying to expand an existing business. This article is for business owners who have been running a business for some time and are contemplating how to take it to the next level.
  • Dealing with Institutional Customers - Selling to institutions is more challenging than selling to consumers. We look at understanding Business to Business (B2B) customers and the keys to dealing with them successfully.
  • Key to Success of Startups - Expertise - Fundamentally, what determines the success of an organization? What impacts the transition of a start-up into a successful business? We hone in on the ultimate success factor for startups.
  • Marketing Intelligence For Financial Services - We examine how small enterprises that are marketing financial services can effectively use proximity marketing and database marketing and ensure a good financial fit.


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