Small Business Marketing
Marketing Your Business with a Free E-Book
Written by Rayzelle Forrest Young for Gaebler Ventures
This article explains the importance of marketing your business with a free e-book. Discusses what to include in the e-book to make it effective as a promotional tool.
There are numerous ways to market your business to customers and potential customers.
One of them is by offering a free e-book. What makes this marketing method effective is the word "free." People love to feel like they are getting a deal and what better deal than to receive something that you didn't have to pay for. If you do an internet search for the word "ebook", you will see that a lot of them are being offered for free. This means that there are a lot of business owners who have discovered how effective this can be as a marketing tool.
Since marketing is the life line of your business, when a promotional method is discovered to be successful, you definitely want to take advantage of it. The use of e-books are no exception. Here are some important elements your will need to include in order for it to be effective as a method of marketing.
Write Business Related Content
The content in your e-book should be closely related to what your business is about. Doing this will ensure that those who read it are already a part of your target audience. They will be more apt to want more information on the subject you are talking about in your ebook. The content should also actually be information that readers can use. This will make you seem more credible and trustworthy which is important for letting your target audience know that you are there to actually help them and not just take their money.
Include Links to Website
Throughout your e-book content, include links to your business website in a way that seems natural and not just putting them there to get readers to click on them. Do this after you have already provided a good amount of useful information. If you are providing good information in your e-book, readers have already gained your trust and will click on website urls with no hesitation. Usually they are already sold on the fact that you are supplying them with pertinent information and the links are just an extension of that.
Market Your E-book
Good places to market your e-book is on classified ad sites, blogs, social networking groups and forums. These are places where your advertisement for your e-book are bound to be seen by a lot of people. Remember, people love a bargain so a free e-book is not hard at all to market. Include the phrase "The Secret To..." in your e-book title and that will make it even easier to market. People also like to feel like they are privy to information that no one else has.
E-book marketing has proven to be a successful way to promote your business and attract new customers. Since new customers equates to more money for an entrepreneur, this marketing method is one that should not be overlooked. Marketing with a free e-book can only mean good things for your business.
Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.
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