Music on Hold
You've just invested in a nice new phone system for your business, and now comes the key question: what music will they hear when you put them on hold? Surprisingly, many studies suggest that this is an important business decision that can help or hurt your business, depending on what choice you make.
Getting a Sponsor
While initial funding for startups and small businesses are financed by loans and investment by venture capitalist firms, getting a sponsor is also important for help paying for attendance at trade shows, corporate events, and conferences. This is important, because it adds to the visibility of the product or service that the entrepreneur is trying to sell.
Put yourself in an entrepreneur's shoes. You have a wonderful business idea that you think can be extremely profitable and you have already crafted a solid business plan. Before launching your company full-throttle with many investors pouring in money to your company, conducting a test market would be wise to get a preliminary estimation of demand for your product or service.
Product Catalog Design
We need ways to improve our sales! If that's what's on your mind, here's some good advice from Jennifer Yaborough of VistaPrint. She discusses using a printed product catalog as a great way to complement your online product catalog. Among other things, she offers some great tips on product catalog design.
Guerilla Marketing is a type of marketing that was described by Jay Levinson. It is a marketing discipline that is mostly geared towards small business and entrepreneurs, because they only utilize a low budget. Guerilla marketing is known to be aggressive and sometimes unconventional in its practices.
Your Target Market Segment May Define Your Success or Failure
Should I go after a small piece of a larger market or go after a large portion a smaller market? This question is something many entrepreneurs come across in deciding what markets to go after and which to avoid, but the answer to this age old question is rather simple.
Building Credibility Through Online Conferences
An entrepreneur or small business owner is usually on the phone, especially during the early days of the company, in an effort to either gain some exposure, capital, or business deals. They will be constantly talking to potential investors, high-volume clients, or business partners. One method of communication that entrepreneurs have to master is online conferencing.
Sell Yourself - Sell Your Product
In an image conscious world the way you look, as a business owner, can speak volumes about your products and services. At least that's what people think, rightly or wrongly. It might not be fair but we are judged on our appearance so being aware of the messages your image sends out is important.
Internet Marketing and Your Local Business
The internet has the power to reach out to a worldwide audience, making it a valuable tool for businesses wishing to promote online. However, global reach isn't for everyone. Small local businesses only need to connect with those in a certain radius. But the internet can still be a powerful tool.
Keep Your Enemies Close, Part 2
In business they say competition is healthy, but it's only healthy if it urges you to step up your game and combat it. Harsh though the attitude might be, it's as well to look upon your competitors as enemies. And it's wiser still to look at the different ways you could defeat them. This is part two of a two part article.
Mastering Internet Marketing
What is the secret to succeeding in Internet Marketing? First, it's all about the basics. Mastering Internet Marketing is about excelling in the basics. All internet marketers engage in the same activities, but some do it better and make much more money. So what are the secrets for mastering internet marketing?
Marketing Automation in Business
Often we find that the simplest of tasks are the ones that take up most time. In a commercial sense, the old adage is true - time always equals money. Therefore, if you're wasting time or even just failing to use it wisely you will in effect be squandering money. So can you automate time consuming tasks and cut time and expenditure?
Push-pull marketing strategies are two distinct methods of promoting products and services to a target market. There are specific advantages in using each of these two marketing strategies. Being able to know the difference as well as how to use both in conjunction with another is very valuable information to an entrepreneur.
Database and Database Marketing
Entrepreneurs and other individuals looking to make the most money at the least amount of time try to employ complex business strategies to sell their product or service. Oftentimes, however, they often overlook a simple strategy that helps them target the largest number of potential customers, especially if the use the Internet as a tool of marketing. Maintaining a solid database can increase your revenues and decrease marketing costs.
Building an Emotional Connection with Your Customers
Marketing allows companies to get consumers to pay premium prices for brands because of the emotional connection that they instill in their products. When you are able to market your product in such a way that consumers are willing to pay more for it than the competitors, you have a strong competitive advantage over your rivals that can last a life time.
Business Intelligence - The New Competitive Advantage
Business Intelligence is a process for increasing competitive advantage of a business by using intelligent use of available data and information in decision making. In the digital age, there is a vast amount of information that can be used to drive better business decisions, and we are just now starting to make inroads into this emerging and promising field.
Marketing on a TIGHT Budget: How to Get New Clients with Little or NO Money
Marketing can be expensive, but when times are tough, should you just stop doing it altogether? Of course not! The key is to try to get the highest possible return with the least possible expense. This article offers several extremely effective (and extremely inexpensive) ways to supercharge your marketing efforts, no matter WHAT your budget is.
Easiest E-Marketing Basics for Your Business
With the advent of e-Marketing and Social Media, conventional marketing methods are not drawing huge lists of potential customers any more. E-Marketing has a greater outreach, is more cost effective and is in step with technological advances. Here are some easy ways to deploy e-marketing for your business.
Keep Your Enemies Close, Part 1
In business they say competition is healthy, but it's only healthy if it urges you to step up your game and combat it. Harsh though the attitude might be, it's as well to look upon your competitors as enemies. And it's wiser still to look at the different ways you could defeat them. This is part one of a two part article.
Promote Your Business with E-Mail Signature
Creating an email signature file is an effective way of passively promoting your business. People don't normally think much of this powerful marketing tool and thus lose miss out on an opportunity to get more customers. So how can you create and effectively market your email signature?
Enhancing Your Online Marketing Presence
Increasingly, online marketing is becoming a vital part of ant marketing plan. Implementing the programs in your plan is as crucial. To ensure progress, you should set aside time every day for marketing online. What strategies can you use to enhance your online marketing presence?