March 30, 2020  
 
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Marketing a Brethren Church

There is little room for error in marketing a Brethren church in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

In the current economic climate, one thing separates thriving Brethren churches from companies at the bottom of the food chain.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of Brethren church market leadership.

Improving Customer Loyalty

Savvy entrepreneurs target customer loyalty as a cornerstone of strategic planning. In Brethren churches, premium mailing lists from list providers can help expand your customer base. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.

Expand Your Advertising Options

The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. When it comes to Brethren churches, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Increasingly, Brethren churches get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. To learn best practices of online advertising, learn from pure-play online businesses, as the principles they use for promoting an online business are very relevant to promoting any business online.

Discounts

Discounts drive purchasing decisions, and Brethren church consumers fit the pattern and factor discounts into their spending decisions. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. Due to the market intelligence of buyers in the Brethren church sector, value discounts need to be attractive when stacked against the competition. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.

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Conversation Board

For Brethren churches, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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