October 24, 2020  
 
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Marketing a Carpet and Furniture Stain Protection Business

It's becoming more and more difficult for carpet and furniture stain protection businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Mailings

At some point, your carpet and furniture stain protection business will engage in direct mail campaigns. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Give Word of Mouth Marketing a Try

Most owners of carpet and furniture stain protection businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

Word-of-mouth is unpredictable, but it's not completely out of your control. A skilled marketer can use online and offline marketing tactics to boost consumer discussions about your offerings. Of course, it's not a cure all, but there may a variety of situations where word of mouth marketing can be effective for you.

Do We Really Need A Logo?

The question of whether or not to create a logo for a carpet and furniture stain protection business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

More Marketing Tips and Related Articles

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Conversation Board

The carpet and furniture stain protection business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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