October 30, 2020  
 
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Marketing a Client and Server Software Business

Marketing plays a central role in any company. But when it comes to a client and server software business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Marketing a client and server software business can be challenging, especially for business owners who lack a marketing background.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Give Word of Mouth Marketing a Try

Word of mouth advertising is a marketing principle that has never gone out of style. It's no surprise that client and server software businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Customer Awareness

Many of the highest performing client and server software businesses identify customer awareness as one of the hallmarks of their success. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Mailings

At some point, your client and server software business will engage in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

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Given your interest in marketing and in client and server software businesses, you might find these additional resources to be of interest.

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Conversation Board

For client and server software businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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