September 26, 2020  
 
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Marketing a Commercial Wallpaper and Wallcoverings Installation Business

Marketing a commercial wallpaper and wallcoverings installation business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for commercial wallpaper and wallcoverings installation business owners and managers.

Need to improve the effectiveness of your marketing channels for your commercial wallpaper and wallcoverings installation business? That's becoming a common theme these days, especially in this market sector.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how commercial wallpaper and wallcoverings installation businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your commercial wallpaper and wallcoverings installation business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Although commercial wallpaper and wallcoverings installation businesses vary in scope and circumstance, signage can be used by any commercial wallpaper and wallcoverings installation business to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.

Given the fact that signage in commercial wallpaper and wallcoverings installation businesses has unique characteristics, avoid glossing it over as an afterthought. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.

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