October 26, 2020  
 
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Marketing a Community Homes Business

You're heavily invested in the success of your community homes business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

Looking for the right marketing mix for your community homes business? That's becoming a common theme these days, especially in this market sector.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Cost Tracking

The economy is a constant concern for people who own a community homes business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. A solid mailing list minimizes the risks associated with stale leads or leads that fall outside of your marketing parameters.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that community homes businesses are very different from each other, signage can be used by any community homes business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.

Given the fact that signage in community homes businesses has unique characteristics, it should be incorporated into your core marketing strategy. This is not a decision to rush into. Spend some time thinking about the attributes of a good business sign for your unique needs before you purchase a new sign.

Encourage Word of Mouth Referrals

Industry-leading community homes businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.

Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

More Marketing Tips and Related Articles

We would like to share these additional resources with you.

Telemarketing Firms

Creating an Effective Marketing Strategy

Phone Book Ads

Selling a Community Homes Business


Conversation Board

The community homes business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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