October 30, 2020  
 
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Marketing a Computer Networking Installation Business

The value and earning capacity of a computer networking installation business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

What to know the characteristics that distinguish leading computer networking installation businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

When It's Time to Rebrand

Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. Rebranding is an intentional marketing technique designed to deliver long term results. For a computer networking installation business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Encourage Word of Mouth Referrals

Industry-leading computer networking installation businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Market Segmentation

In today's environment, it's impossible to market a computer networking installation business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your computer networking installation business market agenda.

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Given your interest in marketing and in computer networking installation businesses, you might find these additional resources to be of interest.

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Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a computer networking installation business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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