October 27, 2020  
 
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Marketing a Concrete Breaking, Coring, Cutting, Drilling, and Sawing Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a concrete breaking, coring, cutting, drilling, and sawing business, exceptional marketing may well be the determining factor in your long-term survival and success.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Want to improve your marketing? High-performing concrete breaking, coring, cutting, drilling, and sawing businesses achieve market dominance through the careful execution of deliberate strategies. Your company is one-of-a-kind. But your marketing strategy will need to include a handful of features that are common to the industry's top performers.

Staffing Expertise

An effective marketing strategy meticulously delegates tasks to capable stakeholders. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of concrete breaking, coring, cutting, drilling, and sawing businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many concrete breaking, coring, cutting, drilling, and sawing businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Encourage Word of Mouth Referrals

Industry-leading concrete breaking, coring, cutting, drilling, and sawing businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

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Conversation Board

The concrete breaking, coring, cutting, drilling, and sawing business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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