Although innovation is important, consistency is critical when you market a construction staking business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
The best laid marketing agendas can quickly get fouled up, especially in fast-paced construction staking businesses. Promotional or marketing calendars coordinate the execution of your strategy and result in a more efficient use of both internal and external resources. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All construction staking businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Even though construction staking businesses are very different from each other, signage can be used by any construction staking business to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.
Given the fact that signage in construction staking businesses has unique characteristics, avoid glossing it over as an afterthought. Make sure you avoid common business sign mistakes. The last thing you want to do is buy an expensive business sign and not have it do the job.
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