October 24, 2020  
 
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Marketing a Consulting Business

A profitable consulting business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

It's clear that exceptional consulting business entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Top performers habitually integrate sound marketing concepts with market demands.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your consulting business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of consulting businesses outsource marketing to a professional firm. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.

Give Word of Mouth Marketing a Try

Industry-leading consulting businesses use word of mouth marketing to speak to new customers and roll out new product offerings.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Selling a Consulting Business

Unique Selling Positions

Telemarketing Firms

Internet Marketing


Conversation Board

For consulting businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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