October 21, 2020  
 
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Marketing a Country Club

A profitable country club is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Although innovation is important, consistency is critical when you market a country club. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Cost Tracking

Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a country club. When businesses buy mailing lists, they expect a return for their investment. Unfortunately, they don't always get it. More often than not, you'll get a better ROI from highly rated list providers than you will from cheaper alternatives. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.

Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.

Directories

Directories are a common tool for finding a country club. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting country clubs to both broad and targeted customer bases. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.

Improve Your Business Sign

Good signage is a Business 101 concept. Even though country clubs are very different from each other, signage can be used by any country club to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.

Given the fact that signage in country clubs has unique characteristics, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.

More Articles on Marketing

Given your interest in marketing and in country clubs, you might find these additional resources to be of interest.

Selling a Country Club

Advertising on Billboards

Advertising in Newspapers

Getting a Toll Free Number


Conversation Board

What challenges have you experienced in marketing your country club? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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For tips on how to start a country club, these resources provide helpful advice:

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