We recognize that the best Cuban restaurant entrepreneurs are adept at promoting their brand and products. However, capable marketing is elusive for many leaders in this industry.
So what separates the best Cuban restaurants from the competition? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Give Word of Mouth Marketing a Try
Industry-leading Cuban restaurants use word of mouth marketing to speak to new customers and roll out new product offerings.
Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Before you get started, take some time to learn the basics of word of mouth marketing -- while it sounds simple, word of mouth is more art than science.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many Cuban restaurants. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a Cuban restaurant, meaningful brand conversations have the ability to transform the impact of your marketing efforts. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Given your interest in marketing and in Cuban restaurants, you might find these additional resources to be of interest.
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