October 27, 2020  
 
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Marketing a Deck Materials Business

Small and medium size deck materials businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.

But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your deck materials business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

Hiring A Marketing Firm

Sooner or later, most deck materials business operations turn to marketing firms for guidance. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your deck materials business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Give Word of Mouth Marketing a Try

Industry-leading deck materials businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

Word-of-mouth is unpredictable, but it's not completely out of your control. A skilled marketer can use online and offline marketing tactics to boost consumer discussions about your offerings. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

More Articles on Marketing

Given your interest in marketing and in deck materials businesses, you might find these additional resources to be of interest.

Magazine Advertising

Advertising on Billboards

Selling a Deck Materials Business

Internet Marketing


Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a deck materials business? We'd love it if you could share them by posting a comment below. What marketing tactics work well for you?


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