October 31, 2020  
 
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Marketing a Domestic Services Business

The value and earning capacity of a domestic services business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

A robust marketing plan cements your company's relationships with customers. When viewed from this perspective, marketing becomes a customer engagement concern in a domestic services business's business model.

Give Word of Mouth Marketing a Try

Word of mouth advertising is a marketing principle that has never gone out of style. It's no surprise that domestic services businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Market Segmentation

In today's environment, it's impossible to market a domestic services business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your domestic services business market agenda.

Customer Awareness

Most domestic services businesses go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Additional Marketing Advice and Related Articles

We would like to share these additional resources with you.

How to Segment Markets

Selling a Domestic Services Business

Magazine Advertising

Getting a Toll Free Number


Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a domestic services business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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