Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
In fact, a good marketing strategy can level the playing field and help small to medium-sized farm implements businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Expand Your Advertising Options
The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. When it comes to farm implements businesses, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. These days, farm implements businesses are achieving impressive success rates with online advertising strategies. Online advertising has the advantage of delivering cost-effective messaging to a highly segmented customer base. To learn best practices of online advertising, learn from pure-play online businesses, as the principles they use for promoting an online business are very relevant to promoting any business online.
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. For farm implements businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for farm implements business advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, farm implements business operations leverage couponing to entice first-time customers to make initial contact with the brand. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.
We would like to share these additional resources with you.
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