March 28, 2020  
 
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Marketing a Floors and Flooring Retail Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a floors and flooring retail business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Although floors and flooring retail businesses are very different from each other, signage can be used by any floors and flooring retail business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.

Given the fact that signage in floors and flooring retail businesses has unique characteristics, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Make sure you avoid common business sign mistakes. The last thing you want to do is buy an expensive business sign and not have it do the job.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.

A single channel approach just isn't enough for a floors and flooring retail business to maintain a noticeable presence in the marketplace. For many companies, multichannel can mean completely revamping their marketing strategy to include a broader mix of media and information venues. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Loss Leaders

The majority of floors and flooring retail businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For floors and flooring retail businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

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What challenges have you experienced in marketing your floors and flooring retail business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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For those who want to open a floors and flooring retail business, here are some more appropriate better resources for you:

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