April 4, 2020  
 
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Marketing a Fulfillment Services Business

You're heavily invested in the success of your fulfillment services business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of fulfillment services businesses. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. The key is to limit sponsorships to events that are attended by people who are regular fulfillment services business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Cost Tracking

Cost is an issue in marketing a fulfillment services business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

In addition to purchasing first-rate mailing lists, we advise our business partners to carefully track the costs and returns for each of their marketing channels. If a specific marketing channel fails to meet your expectations, consult with a professional marketing firm about how to make the channel more productive or eliminate it from your marketing mix.

Make Sure You Have a Good Business Sign

A great sign is a 24/7 marketing tool for your company. Despite the fact that fulfillment services businesses vary in scope and circumstance, signage can be used by any fulfillment services business to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.

Since the signage for fulfillment services businesses has unique characteristics, it should be incorporated into your core marketing strategy. Make sure you consider important business sign considerations before you invest in a new business sign.

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Given your interest in marketing and in fulfillment services businesses, you might find these additional resources to be of interest.

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