If you are a business leader who sees marketing as a path to give your Greek church a larger market presence you're not alone.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Many marketing techniques are easy to evaluate. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? Fortunately, media monitoring has the ability to give your Greek church a sense of market presence and other variables that are difficult to quantify. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your Greek church the ability to control bad buzz when it appears in the marketplace.
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by Greek churches tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Give Word of Mouth Marketing a Try
Industry-leading Greek churches rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. At the same time, you need to be wary and vigilent against potential negative word of mouth regarding your company and take appropriate actions to combat a negative buzz.
Given your interest in marketing and in Greek churches, you might find these additional resources to be of interest.
For those who want to open a Greek church, here are some more appropriate better resources for you:
If you want information on how to sell to Greek churches, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
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