Niche Marketing Strategies
Marketing a Hospice Services Business
Marketing a hospice services business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
What to know the characteristics that distinguish leading hospice services businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Some marketing initiatives lend themselves to simple measurement while others are more challenging. For example, if you buy a mailing list and conduct a direct mail campaign, you should have little difficulty measuring the campaign's effectiveness and ROI. The difficulty comes when you are tasked with quantifying market presence and brand influence. With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your hospice services business has in the public sphere. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Give Word of Mouth Marketing a Try
Industry-leading hospice services businesses use word of mouth marketing to speak to new customers and roll out new product offerings.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. At the same time, you need to be wary and vigilent against potential negative word of mouth regarding your company and take appropriate actions to combat a negative buzz.
When multiple interests join together in a strategic partnership, they gain hospice services businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Share this article
Additional Resources for Entrepreneurs