June 1, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a House Paint Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a house paint business, exceptional marketing may well be the determining factor in your long-term survival and success.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.

Strategic Partnerships

Strategic partnerships offer house paint businesses economies of scale, not to mention a larger promotional footprint. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.

Niche Marketing

Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for house paint businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Encourage Word of Mouth Referrals

Industry-leading house paint businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

More Marketing Tips and Related Articles

Want to learn more? Start with these recommended resources.

Selling a House Paint Business

Creating an Effective Marketing Strategy


Conversation Board

Have something to add on this topic? We're always interested in hearing about new strategies for marketing to house paint businesses, and we welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own House Paint Business?

For those who want to open a house paint business, here are some more appropriate better resources for you:

Starting a House Paint Business

Sell to House Paint Businesses?

If you consider house paint businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to House Paint Businesses

Mailing Lists for House Paint Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary