June 4, 2020  
 
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Marketing a Jigs and Fixtures Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a jigs and fixtures business, exceptional marketing may well be the determining factor in your long-term survival and success.

There are no shortcuts to success in marketing a jigs and fixtures business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a jigs and fixtures business.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a jigs and fixtures business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your jigs and fixtures business in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Encourage Word of Mouth Referrals

Industry-leading jigs and fixtures businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Although using buzz marketing to grow a business is inexpensive, it is often one of the best ways to market a jigs and fixtures business.

Marketing Collateral

Every piece of collateral your jigs and fixtures business creates is a tangible reflection of your brand distinctive and core values. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your jigs and fixtures business's investment in collateral will be pointless.

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