Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your knitting and crocheting retailer isolated from your base.
But by creating a strong marketing strategy, you undergird your connection to your base. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your knitting and crocheting retailer's business model.
Expand Your Advertising Options
The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. When it comes to knitting and crocheting retailers, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. Over the past several years, knitting and crocheting retailers get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. To learn best practices of online advertising, learn from pure-play online businesses, as the principles they use for promoting an online business are very relevant to promoting any business online.
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading knitting and crocheting retailers avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
You've seen the contest concept in action, even if it wasn't used in a knitting and crocheting retailer. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why knitting and crocheting retailers invest time and resources to create contests they can count on to achieve desired outcomes.
Ready to learn more? You may find these additional resources to be of interest.
For tips on how to start a knitting and crocheting retailer, these resources provide helpful advice:
If you consider knitting and crocheting retailers to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.