May 31, 2020  
 
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Marketing a Logistics Business

Trying to market a logistics business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Marketing a logistics business can be challenging, especially for business owners who lack a marketing background.

A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your logistics business's planning process.

Hiring A Marketing Firm

Eventually nearly all logistics business leaders recognize their limitations and hire a marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your logistics business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Give Word of Mouth Marketing a Try

Industry-leading logistics businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Building A Community Around Your Brand

Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Although they invest heavily in other marketing channels, most logistics businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

More Articles on Marketing

Given your interest in marketing and in logistics businesses, you might find these additional resources to be of interest.

Advertising on Billboards

Selling a Logistics Business

Television Advertising Costs


Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a logistics business? We'd love it if you could share them by posting a comment below. What marketing tactics work well for you?


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