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Marketing a Mantels Business
You're heavily invested in the success of your mantels business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your mantels business at the top of the heap.
Every marketing tactic you use has to deliver results. Like any other business, ROI is a primary marketing concern in your mantels business.
Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.
Give Word of Mouth Marketing a Try
Word of mouth advertising is a marketing principle that has never gone out of style. It's no surprise that mantels businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. In our experience, leads that come from referral marketing, powered by word of mouth, tend to close fast and often lead to subsequent referrals.
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. To maintain marketing momentum, many mantels businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
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