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Marketing a Meats Business
Trying to market a meats business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
A single characteristic divides today's best meats businesses from companies at the bottom of the food chain.
Top performers habitually integrate sound marketing concepts with market demands.
Lone rangers don't survive long in a meats business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Encourage Word of Mouth Referrals
Industry-leading meats businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Measurement & Evaluation
With a little more attention to details, meats businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, meats businesses often choose to consult with professional marketers for assessment tools and strategic insights.
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