For every plantations business winner, there multiple plantations businesses struggling to survive.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Give Word of Mouth Marketing a Try
Industry-leading plantations businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. A good marketing firm will help clarify your plantations business' most important brand characteristics. Your passion for your brand is admirable, but it can't compensate for the experience and expertise of someone who specializes in creating meaningful customer connections. As we continue to experience changes in the plantations business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
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