August 11, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Pub

Trying to market a pub? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Still looking for a way to effectively market your pub? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your pub's planning process.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of pubs enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Mailings

There are a lot worthwhile reasons for pubs to conduct direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

Encourage Word of Mouth Referrals

Industry-leading pubs rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Although using buzz marketing to grow a business is inexpensive, it is often one of the best ways to market a pub.

More Marketing Tips and Related Articles

Given your interest in marketing and in pubs, you might find these additional resources to be of interest.

Magazine Advertising

Creating an Effective Marketing Strategy

Television Advertising Costs

Selling a Pub


Conversation Board

The art of marketing pubs is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Pub?

For tips on how to start a pub, these resources provide helpful advice:

Opening a Pubs Business

Sell to Pubs?

If you consider pubs to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Pubs

Mailing Lists for Pubs

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary