June 6, 2020  
 
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Marketing a Quilting Business

Marketing plays a central role in any company. But when it comes to a quilting business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your quilting business cut off from the marketplace.

Strategic marketing tactics can help small quilting businesses scale their visibility with consumers. Though small organizations may not have the marketing budgets of large corporations, the consistent delivery of targeted messaging has a cumulative effect on the market's consciousness.

Give Word of Mouth Marketing a Try

Industry-leading quilting businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? Fortunately, media monitoring has the ability to give your quilting business a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.

Improve Your Business Sign

A great sign is a 24/7 marketing tool for your company. Despite the fact that quilting businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Given the fact that signage in quilting businesses is unlike the signage for other types of businesses, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

More Articles on Marketing

Given your interest in marketing and in quilting businesses, you might find these additional resources to be of interest.

Marketing Strategy Examples

Selling a Quilting Business


Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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