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Marketing a Sawmill Construction and Maintenance Business

Small and medium size sawmill construction and maintenance businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Although innovation is important, consistency is critical when you market a sawmill construction and maintenance business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Today's small businesses operate in a dynamic sales and marketing environment. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many sawmill construction and maintenance businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any sawmill construction and maintenance business interested in controlling negative messages. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

Why Branding Matters

Think of branding as a consumer shortcut. Since the average consumer doesn't have time to thoroughly evaluate every product that crosses their path, they make buying decisions based on the brands they trust. Whether you know it or not, your sawmill construction and maintenance business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.

Give Word of Mouth Marketing a Try

Industry-leading sawmill construction and maintenance businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. In our experience, leads that come from referral marketing, powered by word of mouth, tend to close fast and often lead to subsequent referrals.

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