June 5, 2020  
 
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Marketing a Technical School

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a technical school. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Still looking for a way to effectively market your technical school? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

By leveraging today's best marketing techniques, any technical school can achieve greater marketing dominance through strategic marketing and robust value messaging

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many technical schools. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy technical schools work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

Expand Your Advertising Options

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. That's why for technical schools, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Over the past several years, technical schools get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. To learn best practices of online advertising, learn from pure-play online businesses, as the principles they use for promoting an online business are very relevant to promoting any business online.

Company Website

Without the right technological tools, your business is on the fast track to failure. The technological entry point for your technical school is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

More Marketing Tips and Related Articles

Given your interest in marketing and in technical schools, you might find these additional resources to be of interest.

Radio Advertising Rates

Selling a Technical School

Telemarketing Firms

Television Advertising Costs


Conversation Board

Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to technical schools, and we welcome your feedback, tips, and questions!


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