June 5, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Trading Posts Business

There is little room for error in marketing a trading posts business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a trading posts business at the top of the heap.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a trading posts business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. Social networking and other online strategies can play a foundational role when they are performed in tandem with face-to-face interactions and industry networking.

Encourage Word of Mouth Referrals

Industry-leading trading posts businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Mailings

There are a lot worthwhile reasons for trading posts businesses to conduct direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

More Marketing Tips and Related Articles

Given your interest in marketing and in trading posts businesses, you might find these additional resources to be of interest.

Radio Advertising Rates

Selling a Trading Posts Business

Advertising on Billboards


Conversation Board

Are there any marketing tips you would recommend to business owners? If so, we'd love to hear from you!.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Trading Posts Business In the Near Future?

For tips on how to start a trading posts business, here are some more appropriate better resources for you:

Opening a Trading Posts Business

Do You Offer Products or Services to Trading Posts Businesses?

If you want information on how to sell to trading posts businesses, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Trading Posts Businesses

Mailing Lists for Trading Posts Businesses

More Marketing Tips and Advice

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary