December 1, 2020  
 
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Marketing an Advent Christian Church

You're heavily invested in the success of your Advent Christian church and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

In an Advent Christian church, exceptional product quality is only part of the struggle to meet revenue goals.

Still trying to figure out what differentiates Advent Christian churches from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Encourage Word of Mouth Referrals

Industry-leading Advent Christian churches operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Niche Marketing

Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of Advent Christian churches trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of Advent Christian churches enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Additional Marketing Advice and Related Articles

Want to learn more? Start with these recommended resources.

Selling an Advent Christian Church

Advertising on Billboards

Magazine Advertising

Television Advertising Costs


Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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