In an Advent Christian church, exceptional product quality is only part of the struggle to meet revenue goals.
Still trying to figure out what differentiates Advent Christian churches from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Encourage Word of Mouth Referrals
Industry-leading Advent Christian churches operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of Advent Christian churches trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of Advent Christian churches enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Want to learn more? Start with these recommended resources.
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