September 26, 2020  
 
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Marketing an Advertising and Promotional Gift Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting an advertising and promotional gift business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

If you're hoping to leverage marketing to give your advertising and promotional gift business a larger market presence you're not alone.

Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Discounts

Discounts drive purchasing decisions, and advertising and promotional gift business consumers fit the pattern and factor discounts into their spending decisions. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. Due to the market intelligence of buyers in the advertising and promotional gift business world, value discounts need to be attractive when stacked against the competition. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

Managing Negative Publicity

Negative publicity is never easy to deal with, especially for advertising and promotional gift businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.

Expand Your Advertising Options

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to advertising and promotional gift businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, advertising and promotional gift businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. To learn best practices of online advertising, learn from pure-play online businesses, as the principles they use for promoting an online business are very relevant to promoting any business online.

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