We Need Better Marketing
Marketing an Antique Aircraft Restoration Business
Small and medium size antique aircraft restoration businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
The marketing model for an antique aircraft restoration business has historically adapted to changes in consumer buying patterns and the market itself.
Strategic marketing tactics can help small antique aircraft restoration businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Although they invest heavily in other marketing channels, most antique aircraft restoration businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Give Word of Mouth Marketing a Try
Industry-leading antique aircraft restoration businesses use word of mouth marketing to speak to new customers and roll out new product offerings.
Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. The key with word of mouth marketing tactics is to avoid using them in situations where word of mouth marketing is not applicable.
Staffing Expertise
Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. In practice, a large number of business owners simply assume the role of marketer-in-chief, squeezing even more responsibilities into their already packed schedules. To maintain marketing momentum, many antique aircraft restoration businesses enlist the assistance of external marketing professionals. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.
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