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Marketing an Antiques Wholesaler

The value and earning capacity of an antiques wholesaler largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

For an antiques wholesaler, a great business model doesn't guarantee solid revenues.

By leveraging today's best marketing techniques, any antiques wholesaler can achieve greater marketing dominance through strategic marketing and robust value messaging

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that antiques wholesalers vary in scope and circumstance, signage can be used by any antiques wholesaler to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.

Since the signage for antiques wholesalers has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

Viral Marketing

There isn't a simple formula for launching a viral marketing campaign. When you're marketing an antiques wholesaler, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Multichannel Marketing Strategies

Multichannel is an important buzzword in today's marketing circles. The time when brands could depend on monolithic marketing strategies are over. Now, growth-minded businesses need to populate multiple marketing channels with brand messaging.

A single channel approach just isn't enough for an antiques wholesaler to remain competitive. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

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