September 20, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Imported Foods Business

Promotional tactics for imported foods businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Still looking for a way to effectively market your imported foods business? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of imported foods businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways imported foods businesses can automatically improve marketing ROI. However, there are no substitutes for measurement and evaluation mechanisms. Measurement and evaluation mechanisms have value for any number of reasons, including the ability to shift your resources toward the marketing channels that are delivering the greatest returns. Simple quantitative tools are a good start. However, imported foods businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Give Word of Mouth Marketing a Try

Industry-leading imported foods businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

More Articles on Marketing

Given your interest in marketing and in imported foods businesses, you might find these additional resources to be of interest.

Creating an Effective Marketing Strategy

Selling an Imported Foods Business

Television Advertising Costs

Magazine Advertising


Conversation Board

It's hard to cover all there is to know about marketing imported foods businesses in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Imported Foods Business?

For tips on how to start an imported foods business, here are some more appropriate better resources for you:

Starting an Imported Foods Business

Do You Offer Products or Services to Imported Foods Businesses?

If you consider imported foods businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Imported Foods Businesses

Mailing Lists for Imported Foods Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary