Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
With a little luck and lot of hard work, any information brokers business can achieve greater marketing dominance through strategic marketing and robust value messaging
Give Word of Mouth Marketing a Try
Industry-leading information brokers businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Strategic partnerships offer information brokers businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many information brokers businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
We would like to share these additional resources with you.
For those who want to open an information brokers business, these resources provide helpful advice:
If you want information on how to sell to information brokers businesses, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.