May 29, 2020  
 
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Marketing an Information Brokers Business

Marketing an information brokers business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.

With a little luck and lot of hard work, any information brokers business can achieve greater marketing dominance through strategic marketing and robust value messaging

Give Word of Mouth Marketing a Try

Industry-leading information brokers businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Strategic Partnerships

Strategic partnerships offer information brokers businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Email Campaigns

How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many information brokers businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.

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