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Marketing an Interactive Advertising Business

Promotional tactics for interactive advertising businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Resources are limited and most interactive advertising businesses need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.

Encourage Word of Mouth Referrals

Word of mouth advertising is a marketing principle that has never gone out of style. It's no surprise that interactive advertising businesses use word of mouth marketing to speak to new customers and roll out new product offerings.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Marketing Collateral

There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your interactive advertising business. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your interactive advertising business's investment in collateral will be pointless.

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