May 26, 2020  
 
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Marketing an International Restaurant

It's becoming more and more difficult for International restaurants to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Marketing is much more than classified ads, business cards, and brochures.

A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your International restaurant's strategic plan.

Generating Buzz

All business owners want to generate buzz about their products, services, and brand. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For an International restaurant, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Encourage Word of Mouth Referrals

Industry-leading International restaurants rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Of course, it's not a cure all, but there may a variety of situations where word of mouth marketing can be effective for you.

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded International restaurants, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.

More Articles on Marketing

Given your interest in marketing and in International restaurants, you might find these additional resources to be of interest.

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Creating an Effective Marketing Strategy

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Conversation Board

For International restaurants, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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