The task of promoting an Orthodox church can be challenging, especially for business owners who lack a marketing background.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by Orthodox churches is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for Orthodox churches. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Encourage Word of Mouth Referrals
Industry-leading Orthodox churches rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
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