November 27, 2020  
 
  Business Information for Direct Selling Establishments  
  Direct Selling Establishments Resources for Entrepreneurs  
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Direct Selling Establishments

Direct Selling Establishments aren't as popular as as many other business types in the United States. Still, across the entire United States, there are more than 10,000 Direct Selling Establishments. Given the current population of the United States, each one of those Direct Selling Establishments serves about 30,000 citizens on average. Our analysis suggests that Direct Selling Establishments will typically employ 1 to 4 employees. So, it's safe to say that Direct Selling Establishments are a noteworthy contributor to the small business economy.

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States with Direct Selling Establishments
(Ordered by # per 100,000 Residents)

  State Businesses Businesses per 100K Residents
1. North Dakota 100 15.61
2. South Dakota 97 12.93
3. Wyoming 59 12.01
4. Nebraska 192 11.23
5. Montana 97 10.77
6. Idaho 137 10.60
7. Colorado 453 10.53
8. Minnesota 512 10.42
9. Vermont 63 10.35
10. Iowa 283 9.67
11. Nevada 179 8.98
12. Utah 196 8.79
13. Oregon 281 8.23
14. Kansas 220 8.19
15. Washington 479 8.18
16. Wisconsin 422 7.87
17. Florida 1,240 7.76
18. Missouri 417 7.46
19. Maine 93 7.31
20. Indiana 441 7.25
21. Alaska 45 7.20
22. Maryland 368 6.95
23. Illinois 816 6.57
24. Virginia 452 6.39
25. New Jersey 534 6.35
26. Hawaii 74 6.11
27. Michigan 605 6.09
28. North Carolina 486 6.04
29. Georgia 487 6.03
30. Massachusetts 382 6.02
31. Delaware 47 6.00
32. New Hampshire 74 5.99
33. Pennsylvania 733 5.97
34. Oklahoma 201 5.83
35. New Mexico 104 5.74
36. Arizona 294 5.73
37. New York 1,081 5.70
38. South Carolina 225 5.61
39. Kentucky 215 5.32
40. Louisiana 232 5.20
41. California 1,717 5.07
42. Ohio 574 5.07
43. Arkansas 134 5.02
44. Texas 1,044 5.01
45. Tennessee 270 4.75
46. West Virginia 81 4.51
47. Alabama 197 4.43
48. Rhode Island 46 4.39
49. Mississippi 123 4.34
50. Connecticut 139 4.15
51. District of Columbia 17 3.00

Number of Direct Selling Establishments by Number of Employees
(Data for Entire United States)

RangeNumber of Employees
1 to 411938
5 to 92928
10 to 191728
20 to 49898
50 to 99206
100 to 24948
250 to 49914
500 to 9992
1000 or more0

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